The best Side of Johnnie Walker Blue Label Ultra

The Ultra bottle is the results of a five-year quest by Johnnie Walker’s operator, Diageo, to discover the most sustainable and lightest packaging probable though retaining the posh aura in the franchise and its Unique blend of whiskies, which include ultra-scarce Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.

This new, lightweight bottle is often a detail of exquisite elegance; but a lot more importantly, it demonstrates what is achievable when it comes to lightweighting glass. We will carry on applying these learnings across our variety, using a lot more progressive strides as we look to the future of Scotch.”

Johnnie Walker’s five years of exploration and advancement have intended that the expertise gained is getting applied over the selection of Diageo products and solutions.

At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has long been designed by adopting a exam-and-find out design, building and exploring without having limitation and imagining what the way forward for light-weight luxurious packaging could bring.

Global Design Director at Diageo, Jeremy Lindley who led the look project, said, “Johnnie Walker Blue Label Ultra was born outside of an ideation session investigating the way forward for luxury. With other categories transferring toward lightweight – like eyewear and higher-overall performance biking – we questioned whether luxurious spirits could comply with fit. “We took our eyesight to your group of specialist glassmakers and all through a 5 yr check-and-master course of action bit by bit uncovered how to make exquisite, lightweight glass.

From peaty whisky to fruity whisky, lean on our expert insights to discover the total wide variety and character of different whisky flavours.

We hope that our discoveries should have a optimistic impression click here throughout the broader business and assistance uncover new prospects for lighter, reduced carbon packaging alternate options.”

Johnnie Walker Blue Label Ultra is definitely the brand’s lightest 70cl Scotch whisky glass bottle to date and to the most effective on the manufacturer’s knowledge and research, the planet’s lightest 70cl Scotch whisky glass bottle2 . The design requires bold strides and dares to experiment with a recognised paradigm of luxury.  

Established by way of a examination-and-understand model with exterior glass makers, this gentle-excess weight bottle features a handblown teardrop form that reimagines Johnnie Walker's iconic sq. style and design, exemplifies the future of light-weight, and can help learn new choices for lighter, lessen carbon packaging solutions.

We're listed here everytime you're prepared to go ahead and take plunge with Johnnie Walker and uncover cocktail recipes, new merchandise launches and the latest from our planet of whisky.

Diageo has mentioned which the “Formerly claimed ‘lightest fat scotch whisky bottle’ was introduced by a UK retailer and weighed around 298 grams.” 

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit history: Diageo In addition to this, Diageo has declared that a royalty-absolutely free license on the patent are going to be made available to anybody who wishes to hitch Johnnie Walker in its mission. Lindley claimed: “As an alternative to hold this new knowledge near our chest, we’re fired up to offer a royalty-no cost licence to our granted United kingdom patent to the planet.

Said prepare aims to lessen the fat of glass in Johnnie Walker packaging. This will have a direct impact on the carbon emissions of Johnnie Walker packaging, each with regard to production and transportation. 

In whisky packaging, luxury generally signifies significant—think thick bottles with hefty stoppers that double as trophies over a shelf. Johnnie Walker would like to upend that thinking and embrace the notion that lithe is magnificent.

Of course—this collectible edition is often requested on the internet and shipped securely to your doorway with signature confirmation.

Liquid Light enveloped guests within a mesmerizing interplay of light and shadow, with relocating mild passing by way of glass kinds and projecting classy designs onto white walls.

And this, for The 1st time in Diageo’s heritage, a license to our patent for mild-bodyweight glass beverage containers will likely be provided on a royalty-no cost foundation to all as a way to encourage development in the wider industry.